“THIS IS HOW WE DO IT” is an audiovisual project that collects live Rap shows performed in Europe between January 2010 and November 2012. More than 100 concerts with the most important names of the Rap scene, every time filmed with 8 different (dslr full hd) Video cameras. The audio has been recorded in high definition from both the mixe and on the stage. Moreover the project has collected amazing interviews with the artists, unique backstage situations, skit, pictures and other unforgettable moments.

Contains one of the largest Rap video archive. There are more than 100 Rap artists from the most famous and iconic names to those who were emerging artists at the time, from Usa to Europe and other countries. This archive is available for consultation and use at Palzom Films.


Here are some of the most important names in the archive:

2 chainz / 50 cent / Action Bronson / Arsonists / Asap Rocky / B-Real / Beat Junkies / Big K.R.I.T. / BlackStars / Club Dogo / Co’ sang / Colle der Fomento /Cut Killer / Cypress Hill / De la Soul / Dilated Peoples / Dizzee Rascal /dj lugi / dj premier / dmc / Dope D.O.D / Eklips / EPMD / freddie foxxx /GZA / Havoc / Heavy Metal Kings / House of Pain / IAM / Ice Cube / J Cole /Jedi Mind Tricks / Jurassic 5 / Kaos one / Keny Arkana / KooL Savace / KRS One /La Coka Nostra / Lauryn Hill / Lil’ fame / Lord of Underground / Ludacris / Marracash / Marsimoto / Methodman & Redman / MOP / Nas / Nitty Scott / Noyz Narcos / Odd Future / Onyx / PMD / pharoahe Monch / Psycho Realm /Public Enemy / Rakaa / Random Axe / Rick Ross / Rugged Man / Run dmc /Ryan leslie / Salmo / Sean Price / Shuriken / Snoop Dogg / Snowgoons /Supernatural / Talib kweli / termanology / The Game / Torae / Tyler the creator /Uncle imani / WildChild / Wiz Khalifa / Wu-Tang Clan /Youssoupha


A historical passage

The material present in the archive is also a testimony of a historical passage, the paradigm shift from the classic Rap/Hip hop of the 90s and early 2000s to today’s trap scene.

We therefore think it can be a great source of inspiration for all filmmakers who want to try their hand at narrating this passage.



Starting from the Tibetan tradition of Yantra Yoga and other related disciplines, Evolve is an application that aims to spread these techniques and this knowledge for a collective well-being.

Born from the collaboration between Palzom Films, M° Fabio Andrico and the development company Vergani & Gasco, and with the contribution of the Italian Buddhist Union, Evolve is not a simple application. It was born with the union between the ancient techniques of Tibetan Yoga and the Respira methodology of the master Fabio Andrico and aims to make the user who benefits from it and the community that will join in the use of the application reach a profound personal and collective well-being. . Evolve is an application structured in more than 200 exercises and many training sessions with many types of ad hoc training for all types of physical preparation, age, gender and objectives. Each user can set the type of training that suits him best, favoring the improvement of his psycho-physical state and contributing to the well-being of the entire community


Asia Onlus

ASIA (Associazione per la Solidarietà Internazionale in Asia) was founded in Italy in 1988 by Chögyal Namkhai Norbu, former Professor of Tibetan Language and Literature at Naples University “L’Orientale” and one of the world’s leading experts in the history, philosophy and spiritual traditions of Tibet.

The collaboration between Asia and Palzom Films is part of the common purpose and work ethic, in the name of the legacy of Chögyal Namkhai Norbu. The projects they have collaborated on together are various and numerous, including the series of video reports on monasteries and Tibetan realities (which you can find on the “Asia Onlus” collaboration page on this site), the development of the non-profit’s annual calendars and a documentary film.



Winds group is a group of textile partner companies on a multinational scale.

The deep collaboration between Palzom Films and Winds Group has made possible the creation of various B2B corporate videos with very high filmic and emotional quality. In this way it was possible to show every single production process with a specific video for each company that is part of the group and which contributes in its specificity to the creation of the final product.



Circoloco is an international clubbing institution. Since 1999 it has been based in the famous DC10 in Ibiza, but over the years it has been able to bring its brand and its events all over the world. The partnership continues, but the communication style has undergone significant variation. It commenced with Instagram Stories in a 9:16 format, meticulously structured to provide users with a remote experience of the entire musical event. These stories were produced, edited, and post-produced live, covering all DJ sets of the event.

Simultaneously, Instagram Reels lasting 30-45 seconds were crafted, featuring the evening’s highlights to be shared in the days following. As the Instagram page flourished, a shift in communication style occurred, moving away from live stories and vertical formats towards 4:4 video carousels showcasing the best content, scheduled for publication in the week following the event. The experimentation with diverse formats and styles facilitated a transformation in communication and user engagement, ensuring continuous adaptation to evolving trends. Additionally, the 5:4 format was also explored for video carousels.